VÄSTTRAFIK/ TRAM SIGHTSEEING APP

Tourists in Gothenburg pay good money for sightseeing tours. Unnecessarily, we thought. So we created the app Tram Sightseeing. For the price of a tram ticket, Tram Sightseeing gives you a guided tour. You simply put your headphones on and listen to the app telling you about the sights as they pass outside the tram window. The sights are geotagged and thanks to the GPS in your phone, the app knows exactly where you are.

Source:
http://www.fb.se/work/vasttrafik/the-tram-sightseeing-app

Blaise Bertrand on Packaging

What we know as designers, is that as the world becomes more complex, we have to deal with that complexity and distill it into messages that explain things in simple, yet sensitive, ways.

THIS IS WATER

'...the real value of a real education which has (almost) nothing to do with knowledge and everything to do with simple awareness'

Empathy in Animals

Rapid prototyping Google Glass - Tom Chi

Rapid prototyping—doing is the best way of thinking

Excellent article to summarize the video here:

Getting to Google Glass

Smart Accessories for Smart Phones

Timothy Morey of frog's Innovation Strategy Group shares how "smart accessories" are disrupting markets and reshaping our understanding of the world.

'To Design is much more than simply to assemble, to order, or even to edit; it is to add value and meaning, to illuminate, to simplify, to clarify, to modify, to dignify, to dramatize, to persuade, and perhaps even to amuse.' --Paul Rand

Shoeboxes

I shot this at the shoe section of Mustafa, a 24 hours departmental store in Little India.

First of all, this is not the storeroom, Mustafa is infamously known for displaying pretty much everything they have stock. And if there is no space, toss out the packaging!

It just gripped me as to how much work was put into to label each and every box (article color and name). As a customer, it did serve it's purpose once I figured what was going on, although the various colored markers were a little confusing at the beginning, but I believe the floor staff handling the stock was 100% sure of the system they've took upon themselves to create.

So is this an indicator to shoe packaging designers? Does this really matter from a UX and branding perspective?

Yves Béhar Redesigns NIVEA Brand

From OLPC, Puma Shoebox, NYC Condoms and so on... Yves Béhar, you are the most accomplished designer of the 21 century.