Smart Accessories for Smart Phones

Timothy Morey of frog's Innovation Strategy Group shares how "smart accessories" are disrupting markets and reshaping our understanding of the world.

Lovemarks

This is again a reminder for the purpose of building strong brands. Brands sustains businesses. In Lovemarks (Roberts, K 2005), it is identified that human beings (consumers) are powered by emotion and not by reason. The most powerful emotion, Love is believed to be the foundation for creating new kinds of emotional passionate relationships that brands need. To gain love, brands needs to earn Respect—Performance, commitment, honesty, service etc. are the most basic values that businesses must endure.

"The idealism of Love is the new realism of business. By building Respect and inspiring Love, business can move the world."
— Kevin Roberts

Reference
Lovemarks, The Future Beyond Brands, Roberts, K 2005

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HCD Exercise: Self Documentation

Self-Documentation is a powerful method for observingprocesses over a long period of time, or for understanding the nuances of community life when the researcher can’t be there. Records of experiences, such as journal entries, allow the team to see how participants see their life, community, and relationships.

<Source: IDEO HCD ToolKit>