Key Principles of Design Thinking

Key Principles of design thinking in creating customer experiences:
> Experience is constantly in motion
> Experience is a result of the customer’s perception
> Touchpoints have influence, but budgets do not always reflect this
> From a brand view, it is neccessary to achieve internal alignment before
customer experience can be properly designed
—
Lockwood, Thomas (2009), Design Thinking, Allworth Press, pg15-16 (foreword)

Helvetica

Recently I've just finished the film documentary of Helvetica, probably the only typeface of it's stature to hit the screens. The film evolves around the history, cultural impact, and meanings of typography, and just about everything related to the font.

The film duly begins with interviewing Massimo Vignelli, the man who has design the everlasting logo for American Airlines. Like many other designers, he believes that type should be reduced to 1 font to allow other aspects to communicate to the user. A fellow revered designer of his generation, Wim Crouwel emphasizes this by saying,

"The meaning is in the content of the text, and not in the typeface"

He adds on by talking about the emergence of technology and had this to say, in which I absolutely agree but is often found guilty of,

"You can't do better design with a computer but you can speed up your work enormously"

Poetic as can be, Massimo Vignelli makes a very apt definition to what designers do,

"Doctors cure diseases; as designers, we are curing visual diseases"

There were other designers whom I have been admiring since being a designer such as, Paula Scher, Stefan Sagmeister, Nick Carson, Matthew Carter, and Neville Brody (these people are really important to know as designers), but perhaps I'd go more into the detail of their works in future.

My favorite observation method