The other day I sat in a brainstorm with a bunch of fellow
graphic designers, discussing the future direction of an international
business. Someone in the team made a flippant joke about the moment:
Most of us had gone to art school, not business school.
As designers we sometimes worry about engaging in the
“business side” of things. But today’s businesses are desperate to find
experimental and creative solutions and designers are just the
problem-solvers they need. We’ve been trained to take a brief, assess
the problem, instinctively create different directions, analyse the
positives and negatives, reject one, create another, see what works, see
what doesn’t.
We can rapidly create visual concepts that test how
products, communications, experiences and interfaces can work together.
And we can test multiple directions. It allows businesses to take risks
they couldn’t imagine, because they can see tangible possibilities.
That, is business prototyping.
There’s an opportunity now as designers to get beneath the veneer of subjective aesthetics and establish design, and design thinking, at the heart of tomorrow’s businesses – an opportunity we should grab with both hands.
So, am I a graphic designer anymore?
source: http://blog.wolffolins.com/post/22729638252/how-design-thinking-finds-new-answers
