“A great meal is not just great food, but is great companionship. A great piece of design is something that allows people to be together.” — Gianfranco Zaccai
Great food should be like great design. First sight should be very appetizing
And then when you taste it (experience it), it should be very satisfying.
Sometimes food is ceremonial—to make a statement
Sometimes it needs to be subtle—just needs to be there
Sometimes it should almost disappear
It is not just the design of the object, it is the design of the experience.