Smart Accessories for Smart Phones

Timothy Morey of frog's Innovation Strategy Group shares how "smart accessories" are disrupting markets and reshaping our understanding of the world.

'To Design is much more than simply to assemble, to order, or even to edit; it is to add value and meaning, to illuminate, to simplify, to clarify, to modify, to dignify, to dramatize, to persuade, and perhaps even to amuse.' --Paul Rand

Shoeboxes

I shot this at the shoe section of Mustafa, a 24 hours departmental store in Little India.

First of all, this is not the storeroom, Mustafa is infamously known for displaying pretty much everything they have stock. And if there is no space, toss out the packaging!

It just gripped me as to how much work was put into to label each and every box (article color and name). As a customer, it did serve it's purpose once I figured what was going on, although the various colored markers were a little confusing at the beginning, but I believe the floor staff handling the stock was 100% sure of the system they've took upon themselves to create.

So is this an indicator to shoe packaging designers? Does this really matter from a UX and branding perspective?