Lovemarks

This is again a reminder for the purpose of building strong brands. Brands sustains businesses. In Lovemarks (Roberts, K 2005), it is identified that human beings (consumers) are powered by emotion and not by reason. The most powerful emotion, Love is believed to be the foundation for creating new kinds of emotional passionate relationships that brands need. To gain love, brands needs to earn Respect—Performance, commitment, honesty, service etc. are the most basic values that businesses must endure.

"The idealism of Love is the new realism of business. By building Respect and inspiring Love, business can move the world."
— Kevin Roberts

Reference
Lovemarks, The Future Beyond Brands, Roberts, K 2005

: (