Brand Design Experience

The outcome of ADX408 is to create a Healthy Living Experience. This can be in the form of a product, identity or brand. The brief presents many angles of approaching the project but I am most interested in developing a brand ultimately.

With that in mind, the diagram above displays an excellent holistic view to reflect upon when designing a brand. So what makes a good brand?

Good Brands Persuade/Influence

I am very keen as to how one of my favorite luxury brand manage to find success selling merchandise made of parachute materials? I will look into this and post an entry in the later weeks.

—

Reading extracts (The Experience Design)
Design is a value driven activity. In creating change, designers impose values upon the world—values of their own or those of their client.

To be a designer is a cultural option: designers create culture, create experience and meaning to people.

And finally, designers make their own futures—this is their most crucial creation. Design education provides possibilities, challenges, skills and understanding, and with those, they make their lives.

Recommended Reading Materials


Creswell, John W (1998)
Qualitative Inquiry and Research Design, Sage Publications

Press, Mike and Rachel Cooper (2003)
The Design Experience, Ashgate

Lockwood, Thomas (2009)
Design Thinking, Allworth Press

Jordan, Patrick W (2003)
Designing Pleasurable Products, Taylor & Francis)