Quoting Thomas Lockwood, he states that Service design begins with discovering what processes need improvement and how to best serve people's needs. To me that is by far the best definition I have came across that summarizes the meaning of this new learned design field.
Earlier on in his book, he also talks about co-creation as a key element to innovation. And to share, this is the formula:
Engineer + Designer + a business analyst on the side + a whole lot of Willingness to work together to experiment, develop and test = innovation success
With that said, besides the differences in each field, personally I feel that there must be a certain similarity for it to all work. I would believe the success would be easier reach if the team would have a similar interest i.e. EURO 2012. Aside from that, every stakeholder involve MUST have a passion for the field/client they are working on, otherwise the result will surely be compromised. Like in a footballing sense, it's the combination of having the passion for the game, skills/talents, and gelling with the teammates to make a success team that can deliver results.
This is my added definition of Design Thinking.
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