"Tourism is the temporary, short-term movement of people to destination outside the places where they normally live and work and their activities during the stay at each destination. It includes movements for all purposes."
Beaver, Allan (2002). A Dictionary of Travel and Tourism Terminology. Wallingford: CAB International. p. 313
Tourist have in fact plenty of pain-points (struggles and needs), however because of the fact that tourism is considered a short-term activity in relation to their daily life, often these pain-points are forsaken as tourists would unlikely be encountering the same pain-points again.
On the other hand, because the user's experience is seen and evaluated from the overall experience, the good parts tend to shadow the bad parts, thus little noise is made to tackle these problems. Hence it is difficult to pay attention to tourists and soothe their needs, unless much attention is paid towards pursuing an overall experience.
So with a service design approach, its bottom up method of looking at the landscape enables me to cast an overview on the subject I am focusing on. Through field observations and applying various tools to present and evaluate my data, I can uncover valuable insights that can lead to design solutions that will serve to solve the pain-points noted during the research.
Another main feature of adopting Service Design thinking is that the approach is not about avoiding mistakes, but rather to explore as many possible mistakes as possible.
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