This is a TED presentation by William Mcdonough, the founder of Cradle2Cradle, widely known for his large-scale environmentally sustainable projects including the Ford factory site that created the largest green roof, using the tools of trees to save 35 million dollars.
C2C is a holistic economic, industrial and social framework that seeks to create systems that are not just efficient but essentially waste free.
Even simply put, Cradle to Cradle is about being waste-free, being 'Green'.
Design is the signal of first intentions. So what is the 1st question? What is the intention?
Guardian: How can we secure local society, create world peace and save the environment?
Commerce: How do we generate prosperity?
Design: How do we love all children of all species of all time?
"Our goal is a delightfully diverse, safe, healthy and just world, with clean air, water, soil, and power—economically equitably, ecologically and elegantly enjoyed"—Cradle2Cradle
Competition = comes from the word Com-petare, which means Strive together. It means that Olympic atheletes train together, they get fit together and then they compete. The Williams sister trains together—one of them wins.
By toxifiying themselves as the lowest cost producer (China) and send their products to the lowest cost distribution (Walmart, US), and US distributors sends them all their money—there would an environmental disaster.
Note to self: this is where the money is
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