Massimo Vignelli

A great designer once said, “A good designer must be able to design anything from a spoon to a city.” This means that the principles of good design are universal, and that these same principles must be applied to everything from logos to websites, to packaging, to planets.

The name of the great designer is Massimo Vignelli. He loves Helvetica. He design the American Airlines logo (the only airlines logo to have not change their identity for the past 50 years).


One of his favorite works, which is my favorite, is the New York City subway guide.