Because roughly 7-10% of all males suffer from a colour deficiency. Designers should consider this fact during the designing process.
To me Universal Design is about being sensitive to all users, but first of all, designers need to know about users. Because being a user doesn't mean that everyone is just like you.
Link:
Be Kind to the Color Blind
Sunday, March 11, 2012
Saturday, March 10, 2012
Creating a New Category
So far, my thoughts on what I wish to work on is to develop a new traveling experience for tourist visiting Seoul. The Seoul Metro subway was identified as an area which opened several opportunities since the subway is the most convenient and common mode of transportation in Seoul.
The immediate thought coming to mind was to apply a Service or Universal design approach. Investigating existing point-of-sales and implementing new way finding systems are the default applications; but since my passion geared more towards Branding, I have been toying with the idea on apply a different approach to see if this may be a plausible solution.
Branding consists of many parts with marketing being one of them. For many reasons, the core reason for branding for coporations is simply to make money. Why? Because older methods are no longer applicable today. Traditional market research may have proved to be show positive results but how much resources would that require? Are there different methods to make money? Yes.
A principle in Branding is to be #1 in your category (Ries, A 2005). In other words, you cannot be the #1 brand without championing your category. i.e. you cannot create a Red Bull and be #1 without being the best energy drink. To cut the long story short. My thoughts are to consider tourism (the industry) as the market and apply a new concept using Branding to solve the brief.
The target audience has been identified and that's the tourist. So what if I identify a new category, creating the 'new tourist' and become the champion of this category? Applying diverging principles a tourist, what could I discover now?
Reference
The Origin of Brands: How Product Evolution Creates Endless Possibilities for New Brands, Al Ries 2005)
The immediate thought coming to mind was to apply a Service or Universal design approach. Investigating existing point-of-sales and implementing new way finding systems are the default applications; but since my passion geared more towards Branding, I have been toying with the idea on apply a different approach to see if this may be a plausible solution.
Branding consists of many parts with marketing being one of them. For many reasons, the core reason for branding for coporations is simply to make money. Why? Because older methods are no longer applicable today. Traditional market research may have proved to be show positive results but how much resources would that require? Are there different methods to make money? Yes.
A principle in Branding is to be #1 in your category (Ries, A 2005). In other words, you cannot be the #1 brand without championing your category. i.e. you cannot create a Red Bull and be #1 without being the best energy drink. To cut the long story short. My thoughts are to consider tourism (the industry) as the market and apply a new concept using Branding to solve the brief.
The target audience has been identified and that's the tourist. So what if I identify a new category, creating the 'new tourist' and become the champion of this category? Applying diverging principles a tourist, what could I discover now?
Reference
The Origin of Brands: How Product Evolution Creates Endless Possibilities for New Brands, Al Ries 2005)
Friday, March 9, 2012
Competitive Analysis / Vision Prototyping
(part of creating a Design Strategy. Saffer D, 2009 Designing for Interaction, Chapter 3)
Competitive Analysis's purpose is to build a stronger reasoning and background for the purpose of the project.
Class Activity
> List possible competitors
> Generate -3 criterion (conditions). Arrange these identified competitors using the identified criteria
> Conduct a competitive analysis
> Identify a gap, which can be described as unmet user needs, unidentified user groups, unsatisfied experiences, and so on.
—
Vision Prototyping
To determine the value proposition.
Providing reasoning to how you foresee the reason for user to purchase your product
It is essential to provide some form of visual representation to give stakeholders something tangible to visualize. It can be in the form of 3D or 2D.
source: http://ibizmod.com/how-to-really-make-something/
Bill Moggridge addressing Service Design and Vision prototyping (from 5:30)
Prototyping and idea or service can be delivered through story-telling, it's about narrative i.e, cartoons, storyboards, video or film.
—
Assignment 4, Week 4 (Chapter 4)
> Hunt statement for research
> Identify specific user research methods that you want to conduct fir your project and then describe things that you can learn from the research outcomes
Competitive Analysis's purpose is to build a stronger reasoning and background for the purpose of the project.
Class Activity
> List possible competitors
> Generate -3 criterion (conditions). Arrange these identified competitors using the identified criteria
> Conduct a competitive analysis
> Identify a gap, which can be described as unmet user needs, unidentified user groups, unsatisfied experiences, and so on.
—
Vision Prototyping
To determine the value proposition.
Providing reasoning to how you foresee the reason for user to purchase your product
It is essential to provide some form of visual representation to give stakeholders something tangible to visualize. It can be in the form of 3D or 2D.
source: http://ibizmod.com/how-to-really-make-something/
Bill Moggridge addressing Service Design and Vision prototyping (from 5:30)
Prototyping and idea or service can be delivered through story-telling, it's about narrative i.e, cartoons, storyboards, video or film.
—
Assignment 4, Week 4 (Chapter 4)
> Hunt statement for research
> Identify specific user research methods that you want to conduct fir your project and then describe things that you can learn from the research outcomes
Elements of a Project Brief
(part of creating a Design Strategy. Saffer D, 2009 Designing for Interaction, Chapter 3)
Design Strategy — Focus, vision, customer value and scope
Consider Corporate strategy, Operational strategy and Business strategy.
3 generic business strategies— Cost leadership strategy, Focus strategy, Differentiation strategy.
The Long Wow—Achieving long term customer loyalty systematically impressing your customers again and again.
Framing the problem/situation—make it simple and narrow
Problem Set—Naming the things to which designers will attend and frame the context in which designers will attend to them.
Find the problem > Frame the problem > Apply skills
Gather information — Views from clients, stakeholders, colleagues, teammates and others who may have thought about the situation are essential.
Information may be gathered through— Traditional research, Design brief and stakeholder interviews.
What is your design strategy in 30 words?
ENHANCE TOURISTS TRAVELING EXPERIENCE IN SEOUL THROUGH BETTER EXPERIENCE TAKING SUBWAY TRANSPORTATION.
—
Elements of Design Brief
> Layout reasons for employing the designer
> The starting point to gather information
> Brand considerations, Technical contratins, expected timetline and deliverables, detailed goals of the project and contact information of major stakeholders
> Designer generated as a result of stakeholder interviews, traditional research, and competitive analysis.
> Capturing and communicating what was learned during the initial information gathering period.
> Brief could raise questions as it solves.
> Pricing
> Visualization and Visioning
Design Strategy — Focus, vision, customer value and scope
Consider Corporate strategy, Operational strategy and Business strategy.
3 generic business strategies— Cost leadership strategy, Focus strategy, Differentiation strategy.
The Long Wow—Achieving long term customer loyalty systematically impressing your customers again and again.
Framing the problem/situation—make it simple and narrow
Problem Set—Naming the things to which designers will attend and frame the context in which designers will attend to them.
Find the problem > Frame the problem > Apply skills
Gather information — Views from clients, stakeholders, colleagues, teammates and others who may have thought about the situation are essential.
Information may be gathered through— Traditional research, Design brief and stakeholder interviews.
What is your design strategy in 30 words?
ENHANCE TOURISTS TRAVELING EXPERIENCE IN SEOUL THROUGH BETTER EXPERIENCE TAKING SUBWAY TRANSPORTATION.
—
Elements of Design Brief
> Layout reasons for employing the designer
> The starting point to gather information
> Brand considerations, Technical contratins, expected timetline and deliverables, detailed goals of the project and contact information of major stakeholders
> Designer generated as a result of stakeholder interviews, traditional research, and competitive analysis.
> Capturing and communicating what was learned during the initial information gathering period.
> Brief could raise questions as it solves.
> Pricing
> Visualization and Visioning
Creating Design Strategies
KAMILALI.COM
Creative Design strategy
Create a successful category
Make the category 1st
If category is successful, brand will be successful
Positioning
Perception, not product
Launch the brand in the consumer's mind, not market place
Being 1st in the mind, being 1st is hard to forget
Differentiation
Finding Niche Market
Make the process visible—creating a new experience
Creative Design strategy
Create a successful category
Make the category 1st
If category is successful, brand will be successful
Positioning
Perception, not product
Launch the brand in the consumer's mind, not market place
Being 1st in the mind, being 1st is hard to forget
Differentiation
Finding Niche Market
Make the process visible—creating a new experience
Thursday, March 8, 2012
Talking About Design Strategy
Design strategy takes place at the beginning of the design process. It is a combination of defining a vision for the end state of a project...
It provides a framework for designers to justify the project to the business.
"Many designers now research and plan for the larger context of people's lives when creating interactions" — Brandon Schauer
—
Design strategy means finding opportunities.
Every solution must lead to aiding a need.
It provides a framework for designers to justify the project to the business.
"Many designers now research and plan for the larger context of people's lives when creating interactions" — Brandon Schauer
—
Design strategy means finding opportunities.
Every solution must lead to aiding a need.
Wednesday, March 7, 2012
Understanding the Importance of Life Context
Existing culture, products and innovations and the ways of living are key factors that should be considered during the process of creating or enhancing experiences. This includes people's behavoir, pattern of living and working, shared cultures, concerns and beliefs. This helps shape the context of the user to gain a clear understanding of the overall approach.
"It is itself a world of experience that in turns shapes other experiences and can help us understand the changing expectations people have of the experiences provided by goods and services."
— Press, M & Copper R, 2008, The Design Experience, p 74
Importance of Experience design
Learning keypoints from Tedde Van Gelderen
Human interactions (emotions) provides a positive enhancement/impact. Experiences always contain a sensory component—See, smell, touch, taste.
Experience design follows the principles of User-centered Design.
Holistic view on an audience interacting with their surroundings (fixing where "the ball was dropped")
Tangible and intangible aspects of a product, software, service or event.
instead of solving problems in an isolated manner.
Social aspect is new characteristic in developing experiences. Growing importance to experiences.
Experience is what your audience lives through in the end, it is what you deliver, give, provide or create. It's more than missions, values, visions etc.
Why now?
Expectations rises. Customer loyalty, user orgnisation efficiencies.
Excellent experiences empower humans
Business: Make money
Human: 4 pleasures
Content: Managing information
Technology: Social media provides user generated content providing data
Internal process
Divergening and Converging of
Strategy > Research > Design > Testing
External process
Experience Life Cycle
Awareness > Exploration > Compare > Purchase > Out of Box > Setup > Operate > Maintain > Upgrade > Recycle
Maintaining a relationship after a product/service is sold to a customer
Audience & Organization View
Important to think about the audience's perspective (right area) when considering to push a brand experience (left area).
Ultimately finding solutions to 'de-risk' customer's investment
Video links:
The Importance of Experience Design, Keynote: Tedde Van Gelderen - part 1
The Importance of Experience Design, Keynote: Tedde Van Gelderen - part 2
The Importance of Experience Design, Keynote: Tedde Van Gelderen - part 3
The Importance of Experience Design, Keynote: Tedde Van Gelderen - part 4
Human interactions (emotions) provides a positive enhancement/impact. Experiences always contain a sensory component—See, smell, touch, taste.
Experience design follows the principles of User-centered Design.
Holistic view on an audience interacting with their surroundings (fixing where "the ball was dropped")
Tangible and intangible aspects of a product, software, service or event.
instead of solving problems in an isolated manner.
Social aspect is new characteristic in developing experiences. Growing importance to experiences.
Experience is what your audience lives through in the end, it is what you deliver, give, provide or create. It's more than missions, values, visions etc.
Why now?
Expectations rises. Customer loyalty, user orgnisation efficiencies.
Excellent experiences empower humans
Human: 4 pleasures
Content: Managing information
Technology: Social media provides user generated content providing data
Internal process
Divergening and Converging of
Strategy > Research > Design > Testing
External process
Experience Life Cycle
Maintaining a relationship after a product/service is sold to a customer
Audience & Organization View
Important to think about the audience's perspective (right area) when considering to push a brand experience (left area).
Ultimately finding solutions to 'de-risk' customer's investment
Video links:
The Importance of Experience Design, Keynote: Tedde Van Gelderen - part 1
The Importance of Experience Design, Keynote: Tedde Van Gelderen - part 2
The Importance of Experience Design, Keynote: Tedde Van Gelderen - part 3
The Importance of Experience Design, Keynote: Tedde Van Gelderen - part 4
Experience Design — Personal reflection
With the vast growing numbers of creatives emerging through the recent years, the landscape for designers today goes beyond what was previously expected of the roles of a regular designer. Playing a large role in this change is the advent of technology. Tasks which were either too expensive or too time consuming to produce were now made possible through several clicks of a button i.e. Adobe CS5's content aware fill in Photoshop is one example.
I believe every designer possesses a unique quality that sets him or her apart from the other. The various disciplines of design—fashion, product, architecture, graphic etc. helps to segment these roles but it is our life's (or professional) experiences that gives us this edge. David Oglivy (1911-1999) is a classic example, using his background as a cooking stove salesman and applying the principles of salesmanship to advertising.
As for myself, the past 5 years have gone by so quickly that I have yet to rest and reflect on the experiences studying and working in 4 different countries over 5 years.
< 2009 Singapore
> 2010 Phnom Penh,Cambodia
> 2011 Melbourne, Australia
> 2012 Seoul, South Korea
Seeing how different individuals go about their livelihood in their cultures (life contexts) has provided some good insight as to what I would like to explore as a designer; certainly the people I have met and worked with played a large influence. And recently being exposed to different fields of designs — Service design, Universal design etc, has given me a more solid platform (frameworks and approaches) to steer me towards a more sound idea.
More competition + More choice + More cash = More complexity
"Life is a process of accumulation, the gradual building up of character, a slow unfoldment. Experience, after all, is the storing up of knowledge. Knowledge is essential for all understanding." — Jiddu Krishnamurtic
I believe every designer possesses a unique quality that sets him or her apart from the other. The various disciplines of design—fashion, product, architecture, graphic etc. helps to segment these roles but it is our life's (or professional) experiences that gives us this edge. David Oglivy (1911-1999) is a classic example, using his background as a cooking stove salesman and applying the principles of salesmanship to advertising.
As for myself, the past 5 years have gone by so quickly that I have yet to rest and reflect on the experiences studying and working in 4 different countries over 5 years.
< 2009 Singapore
> 2010 Phnom Penh,Cambodia
> 2011 Melbourne, Australia
> 2012 Seoul, South Korea
Seeing how different individuals go about their livelihood in their cultures (life contexts) has provided some good insight as to what I would like to explore as a designer; certainly the people I have met and worked with played a large influence. And recently being exposed to different fields of designs — Service design, Universal design etc, has given me a more solid platform (frameworks and approaches) to steer me towards a more sound idea.
More competition + More choice + More cash = More complexity
"Life is a process of accumulation, the gradual building up of character, a slow unfoldment. Experience, after all, is the storing up of knowledge. Knowledge is essential for all understanding." — Jiddu Krishnamurtic
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