Importance of Experience design

Learning keypoints from Tedde Van Gelderen
 

Human interactions (emotions) provides a positive enhancement/impact. Experiences always contain a sensory component—See, smell, touch, taste.

Experience design follows the principles of User-centered Design.

Holistic view on an audience interacting with their surroundings (fixing where "the ball was dropped")
Tangible and intangible aspects of a product, software, service or event.
instead of solving problems in an isolated manner.

Social aspect is new characteristic in developing experiences. Growing importance to experiences.

Experience is what your audience lives through in the end, it is what you deliver, give, provide or create. It's more than missions, values, visions etc.

Why now?
Expectations rises. Customer loyalty, user orgnisation efficiencies.
Excellent experiences empower humans

Business: Make money
Human: 4 pleasures
Content: Managing information
Technology:  Social media provides user generated content providing data

Internal process
Divergening and Converging of
Strategy > Research >  Design > Testing

External process
Experience Life Cycle

Awareness > Exploration > Compare > Purchase > Out of Box > Setup > Operate > Maintain > Upgrade > Recycle

Maintaining a relationship after a product/service is sold to a customer

Audience & Organization View
Important to think about the audience's perspective (right area) when considering to push a brand experience (left area).

Ultimately finding solutions to 'de-risk' customer's investment



Video links:
The Importance of Experience Design, Keynote: Tedde Van Gelderen - part 1
The Importance of Experience Design, Keynote: Tedde Van Gelderen - part 2
The Importance of Experience Design, Keynote: Tedde Van Gelderen - part 3 
The Importance of Experience Design, Keynote: Tedde Van Gelderen - part 4