Elements of a Project Brief

(part of creating a Design Strategy. Saffer D, 2009 Designing for Interaction, Chapter 3)
 
Design Strategy — Focus, vision, customer value and scope

Consider Corporate strategy, Operational strategy and Business strategy.

3 generic business strategies— Cost leadership strategy, Focus strategy, Differentiation strategy.

The Long Wow—Achieving long term customer loyalty systematically impressing your customers again and again.

Framing the problem/situation—make it simple and narrow

Problem Set—Naming the things to which designers will attend and frame the context in which designers will attend to them.

Find the problem > Frame the problem > Apply skills

Gather information — Views from clients, stakeholders, colleagues, teammates and others who may have thought about the situation are essential.

Information may be gathered through— Traditional research, Design brief and stakeholder interviews.

What is your design strategy in 30 words?
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Elements of Design Brief
> Layout reasons for employing the designer
> The starting point to gather information
> Brand considerations, Technical contratins, expected timetline and deliverables, detailed goals of the project and contact information of major stakeholders
> Designer generated as a result of stakeholder interviews, traditional research, and competitive analysis.
> Capturing and communicating what was learned during the initial information gathering period.
> Brief could raise questions as it solves.
> Pricing
> Visualization and Visioning