KAMILALI.COM
Creative Design strategy
Create a successful category
Make the category 1st
If category is successful, brand will be successful
Positioning
Perception, not product
Launch the brand in the consumer's mind, not market place
Being 1st in the mind, being 1st is hard to forget
Differentiation
Finding Niche Market
Make the process visible—creating a new experience
No comments:
Post a Comment