Young career driven mother of one boy. Lives an urban and trendy lifestyle. I've listed the 4 pleasure and group the analysis of purchasing a Spoon-fed based on the following rationalization.
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Physiological
1. Toughness of plastic allows the product to be used for a long time.
2. By not looking like a conventional utensil, she feels proud that she is getting something different for her son.
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Psychological
1. With her child keeping the utensil in his pencil case, she will not need to remind herself or her son to remember to wash the utensil as her son uses the pencil case at home.
2. With an option to customize the utensil, she feels that she has a unique item, aligning with her passion of being an early adopter.
3. Antibacterial properties (cap and plastic material) gives her an ease of mine that her child is eating more hygenically and will not fall sick.
4. Creating more value to a utensil will ensure that the utensil will not paid more attention to and not be misplaced.
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Sociological
1. Following the latest trend, she is send as an early adoptor, being different from other mothers who opt to purchase what is already on the market
2. As a trend setter, she gets to introduce the product with friends to buy for their own children to use, thus feeling a sense of satisfaction of sharing something new
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Ideological
Mothers want to be responsible for the world that her child will live in 50 years later, thus by using Spoon-fed, she (and the child) will feel that they have contributed to preserving the environment by using Spoon-fed which promotes sustainability.
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