Marketing Colour (DSLR Cameras)

I've always been intrigued by new brands that emerge into the market, especially those that try to compete against a really saturated market. For example, what if there's a new giant fast good chain or a soda brand that is going to compete against Mcdonalds and Coca-cola? How is it possible from a business perspective? One example which caught my attention is the Sony Alpha DSLR.














By entering the market late (and also not being a camera specialist), I found that it was really a bold and courageous effort to compete against the market leaders of Nikon and Canon. I can't think of any other brand than Sony who would have the resources to rock the boat.  

DSLR Camera (Digital Single Lens Reflex) Timeline
Nikon launched 1999
Canon launched 2000
Sony launched 2006

Personally I am a Canon user (although I'm using an Olympus at the moment), but I am impressed with what Sony has done so far after half a decade and I believe the numbers speak for themselves. What I appreciate most is what they have done with the choice of their colour.












By just referring to the colour positioning, to me it implies that Sony has taken the best features out of Nikon and Canon and created the perfect camera. Beyond the actual functionality of the camera, I reckon that colour plays an enormous role as colour speaks its own language.

Thumbs up for Sony, all the best Kazuo Hirai for his new stewardship.