Meaning of Volvo and it's logo

Having seen a few Volvo's on the street lately, besides knowing that they are the inventors of the seat belt. I have always been curious about the asymmetrical logo and did a search to find out about the meaning and concept behind the logo.

With it's symbolic meaning of the property of iron, it does echo the qualities of being tough. Surely reflecting their image as the safest vehicle.

Production of the Volvo automobile began in 1927 in Sweden. The brand name was based on the Latin verb "volvere" or "roll," to indicate all the transportation-related products made by the company. Chemical Symbol The logotype adopted by the new company was based on the chemical symbol for iron, which is a circle with an arrow pointing diagonally toward the right. This is also the symbol for the planet Mars, the Roman god of war and the male gender.

Symbol of Strength
By adopting the iron symbol, which has long been associated with the iron and steel industry, the car's makers intended to connote the durability, strength and quality of their vehicles.

Typeface
The name "Volvo" on the logo is written in a distinctive font, which the Volvo Owners Club website identifies as Egyptian.

Diagonal Band
Originally, a diagonal band served to clamp the car badge onto the radiator. This band has since become an integral part of the design and is found on the front grille of all Volvo vehicles.

Business Logo
The iron symbol with the company name can be found on Volvo steering wheels and wheel hubs, as well as in all the company's advertising. For many consumers, the Volvo symbol has come to represent a brand known for its exciting, high-quality automobiles.