10 Principles of Good Design

Dieter Rams is probably the 20th century god of design having providing us with the '10 commandments' to us designers. He is truly one of my most admired living designers of our time along with Milton Glaser and Wally Olins.

10 Principles of Good Design 
 1. Good design is innovative
 2. Good design makes a product useful
 3. Good design is aesthetic
 4. Good design makes a product understandable 
 5. Good design is unobtrusive
 6. Good design is honest
 7. Good design is long-lasting
 8. Good design is thorough down to the last detail
 9. Good design is environmental friendly

In the video interview below, Dieter Rams talks about his opinions on the use of colour which I cannot agree more. He also said:

"Design should not dominate people, it should help people. That's what's important."