I reckon this is healthy and relevant for any urban society, especially for a city like Seoul with 22 million people. I guess this also acts to preserve the locality and identity of a place. It actually got me thinking about how this would have already been implemented in North Korean as visiting tourists are embarked on a full guided tour.
From a local perspective, as seen from the video, this would also probably invoke a certain value of pride to be proud of your own identity.
What looks ridiculous on first impression might actually hold true weight if thought through!
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