Research methods

Design research

Professional practice is a linear process

Our current generation are Digital natives
Our parents are Analog natives > they are digital immigrants

Tap into their native environment

***Process map

Adapt > Conduct > Communicate

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Liz Sanders (maketools.com)

Product >>> Experience

Conceptualization and Visualization space

Visioning Workshop (bulls-eye chart)


Co-creation and new landscape design (IIT Institute of Design)

Approach
Expert Driven  80s
User Centrered 90s
Co-creation 00s

Empathetic design

Critical Design > You create something and then observe what happens.

Codesigning teams are expanding to include all stakeholders, particularly in the front end of during the design process.

Design is taking increasingly collective forms.  The new domains of collective creativity will require new tools an methods for designing and researching

Hypothesis of design

Deep Knowledge Outcomes (through research)
Latent > Present but not visible
Tacit > Understood without being openly expressed; implied



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Consider service design for disability market (deaf, mute, blind) or elderly market

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Assignment 5
Develop 3~5 personas for your project with the following steps:
1. Identify mutually exclusive and collectively exhaustive user segments for your project
2. Group them with their distinguishable characteristics (their ultimate goals, values, behavioral patterns, desire, or lifestyle)
3. Name them with distinguishable names.
4. Describe persona with their goals, attitude, behavior, context, desire, photo, goal, and problems


Reading reference for next assignment
Indi Young, Mental Models: Aligning Design Strategy