Usage of Metaphor > Scott tissues > Cloud > Soft
Quaker = Oats
Quakers are honest, frugal people
Quakers exude tradition
Print ads used to embed a symbol of death which are now banned. i.e a distorted image may be interpreted as death. Especially for tobacco and liquor products.
Know target audience. Sell children shampoo to parents who are going to buy it for them.
Tomato brand > Fresh World Farms > Literal and effective
Brand Elements > Rationale, Cultural, Experiential, Visual, Functional, Emotional
Jockey briefs has many sub categories to sell 1 product to speak to a broader audience. Classic (regular), Tech (performance), Reps (rhythmic), Zone (colours)
Nº5 CHANEL PARIS / Iconic structural packaging
Toilet duck packaging is unique and provides great functionality, but not feasible for production from the engineers perspective. The duck name is associated with the rubber duckie toy and evokes positive childhood memories, making household chores less painful.
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