Friday, March 23, 2012

Being Human

It's the midpoint of my first semester at SADI and I've been thrilled to be learning about different fields of design. Having learned new jargon coined by masters of the field such as Liz Sanders (MakeTools), Bill Moggridge (IDEO), Don Norman (User-centered design expert), and Engine and Cooper (both Service Design agencies), delivered through my highly esteemed professors all have provided great insights to to establish what the future holds being a designer in the 21st century. 

The gist of it all really goes down to be distilled and I conclude that design is has gone way beyond from being functional to having to evoking a similar emotional response from every user that engages the intention of a design. We have to recognize that every user is different (understanding contexts and cultural aspects etc.) in which each individual holds different expectations to the design. The ultimate aim is to first understand what is it to be human and then gain clearer insights as to how to interact with them. Thankfully both users and designers are human, so there's a great leveling plane to begin with.

Such tools, frameworks, and methodologies are after all created by humans for humans, user to user. This is probably the best justifications for my cause to further my knowledge and education—to know myself better and to understand the user. The keyword is emotion and the two words I find the most powerful is love and passion, they are simply the greatest. For me I draw the energy from the people around me who personifies these 2 words from 2 parties:

Love: Quite literally, my love ones. They are my partner, family and friends
Passion: The heroes of their trade and what they stand for. Because what they stand for—can change the world.

Just like how this man below did.















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