Digging into further insights for my project, I thought to approach the subject (subway transportation) from the perspective of a public service, leading me to this video on Design Council UK.
Video link: Design for growth: public services
(the downside of blogger is not having an option to embed videos outside YouTube...)
Design helps create new citizen-focused products and
systems, helps in redesigning more efficient, lower-cost services and
improves people’s well-being.
Use design to
> Reduce cost
> Improve quality
> Give value for money
> Better experiences
Why design?
> Improve well-being of citizens
> Drive sustainable growth
Research helps identify key opportunities for improvement.
Design is beyond changing visual appearances but to change outcomes. i.e. improve quality of service, increase reliability (through consistency). Design also increases staff morale.
Redesigning services changes the platform on which services are delivered.
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