1. Be the first
2. Be unique
3. Be different
Unlike other presenters, he speaks without any visual aid which really draws all the attention towards his natural comical nature, making the presentation to be most entertaining.
He ends his presentation with a story that summarizes his 3 commandments by 'painting a footballer's hair red', which I assume at that time was uncommon, which I doubt. Anyway ultimately that had played some influence which earned the footballer* the opportunity to play his football in Italy.
Fun fact: Jean Claude Biver was the man responsible for Omega's huge success over the past 10 years, with one of his notable marketing techniques was his product placement strategies, notably on James Bond films. On a separate note, he so makes his own cheese.
*I did a search and found that footballer to be Atsushi Yanagisawa, a very successful player in Japan who played in Sampdoria...but failed to net a single goal abroad.
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